Kelvin Perez

Connected systems. Clear next steps.

I build integrations, internal tools, and workflows around how a team actually works. I care about the systems behind the process and the interfaces, context, and feedback people need to use it.

What I bring to your team.

The toolkit behind the work.

PHP, Laravel, React, and WordPress form my development foundation. Building direct HubSpot and Klaviyo experience alongside that work.

Experience that carries forward.

Building for the web since
2016
Years with PHP, Laravel & MySQL
7+
Client websites supported at Perfect Afternoon
More than 50
Localized SunnySide service pages
487+

Connected workflows you can inspect

Inspect Field Letter’s native lifecycle and n8n lead response extension, with durable recovery, controlled execution evidence and measured draft and Slack timing.

Marketing technology & CRM

Connected capture, consent, nurture and ecommerce journeys.

AI automations

Human review, connected outputs and recoverable processing.

Capture of the implemented Gmail, HubSpot and Slack architecture diagram from the support triage validation report
Architecture captured from the implementation report. Native Gmail and HubSpot screenshots are pending.

Support inbox triage

A controlled support workflow that turns Gmail requests into HubSpot tickets, unsent reply drafts and urgent Slack alerts, with a person in control of sending.

Connected tests verified tickets, unsent drafts and an urgent alert. Follow-up reused its ticket and preserved a reviewer-edited reply.

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Actual saved Morning Beam review showing original wording beside the human-approved revision and preserved offer details
Saved demonstration, with exact wording approved through human QA. No email was sent.

Brand voice email checker

  • Reusable review skill
  • Brand profiles
  • HTML
  • Python

Catch off-brand email wording before approval, with clear fixes a marketing manager can review.

See the pushy wording beside the approved revision, and how the checker protects the offer while suggesting changes.

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Email development

Responsive messages, personalization and inspectable source.

Websites & applications

The engineering behind the marketing. Selected work across WordPress, Shopify, WooCommerce, and custom applications.

Upcoming automation projects

The next business workflows I plan to build, test, and document. Explore the problem, intended flow, and guardrails for each.

Learning & building

The road ahead.

Five phases of email, lifecycle, and automation practice. Each pairs a learning goal with something to build. Credentials below are planned.

  1. Phase 01 Start here · Planned

    Email quality

    Start with the message itself. Build stronger habits around email design, accessibility, testing, and delivery.

    Learning goals

    What I’ll build

    A reusable email system

    Responsive templates with readable source, accessibility checks, and documented email client testing.

    Plan
  2. Phase 02 Planned

    Lifecycle platforms

    Connect the message to the customer journey, from a first signup to nurture, purchase, and retention.

    Learning goals

    What I’ll build

    A commerce lifecycle

    Map consent, segments, welcome messages, recovery, purchase exits, and retention in a Shopify and Klaviyo project.

    Plan
  3. Phase 03 Planned

    Measurement

    Make the journey measurable. Connect customer actions to useful events, reports, and implementation checks.

    Learning goals

    What I’ll build

    A measurement plan

    Define events, test tags, and document the path from signup through conversion in a reporting project.

    Plan
  4. Phase 04 Controlled build · Learning planned

    Connected workflows

    Choose one automation platform first, then apply the same API, event, and error handling principles across tools.

    Learning goals

    Implemented and planned work

    Connected automation workflows

    Speed to Lead and Support Inbox Triage have controlled execution evidence. Brand Voice Email Checker has an implemented review skill and a human-approved demonstration. Explore delivered work alongside the remaining project plans.

    Explore
  5. Phase 05 Planned

    Platform depth

    Broaden platform fluency after the core projects. Add advanced credentials when real account access supports the work.

    Learning goals

    What I’ll build

    Platform evidence

    Document working segments, workflows, campaign setup, and reporting in the platform used for each project.

A decade in the making.

2016 to today

From WordPress and PHP to ecommerce, AI products, and marketing systems.

  1. 2016

    WordPress and PHP foundation

    Started professional web development in agency environments, building the PHP and WordPress foundation that still supports my work today.

    • Custom WordPress themes and client websites
    • PHP, CSS, jQuery, Git, and production CMS work
    • Collaboration with designers, marketers, and business owners
  2. 2017 to 2018

    Interface design and frontend craft

    This is where I began honing my eye for design. Working with Photoshop, Sketch, and Figma, I studied UI/UX fundamentals and became more intentional about how an interface looks, communicates, and feels to use.

    • Advanced Custom Fields and structured WordPress content
    • UI/UX design, color theory, typography, and visual hierarchy
    • Responsive layouts, spacing, feedback, and interaction details
    • Modern JavaScript, Sass, reusable components, and page systems
  3. 2019

    ViViFi agency work

    Founded a boutique agency and shipped client websites while learning how to scope work, communicate clearly, and deliver under real business constraints.

    • WordPress builds for small businesses and creatives
    • Client communication, revisions, launch work, and support
    • Reusable starter patterns for faster delivery
  4. 2020

    Chrome extension product work

    Moved beyond websites into product workflows by building browser tooling for ecommerce operations with my brother.

    • Chrome extension development
    • Browser automation workflows tied to business operations
    • Early product thinking around subscriptions, onboarding, and support
  5. 2021

    Light Code Labs and NFT systems

    Worked through faster moving product surfaces, including NFT launch systems, while continuing to sharpen WordPress, PHP, and modern frontend skills.

    • Technical systems for high traffic launch moments
    • Light Code Labs as the ongoing studio identity
    • React, TypeScript, and product architecture exploration
  6. 2022

    Burnout, travel, and reset

    After an intense run, I burned out and traveled. That chapter matters because it changed how I think about pace, focus, and the kind of work I want to build long term.

    • Travel through Peru, Thailand, Cambodia, Laos, and India
    • A reset around health, discipline, and direction
    • A clearer preference for useful product work over hype cycles
    • Began experimenting with generative AI in late 2022
  7. 2023 to 2024

    Applied AI and product exploration

    Started exploring an answer engine startup, experimenting with local models and the OpenAI API. Learned to connect models, retrieval, data, and automation into working products while continuing WordPress, Shopify, React, and TypeScript work.

    • Retrieval augmented generation (RAG), vector embeddings, and vector databases
    • Voice agent prototypes and visual automation workflows with n8n
    • Connecting APIs, retrieval, and business data into useful product workflows
    • Continued ecommerce, WordPress performance, and local SEO work
    • By late 2024, increasingly used ChatGPT and terminal workflows to turn ideas into working software
  8. 2025 to now

    Laravel platforms and AI product systems

    Brought that AI and automation experience into Light Code Labs Dashboard, my clearest portfolio example of AI connected to a working product. Built with Laravel, Inertia, React, TypeScript, PostgreSQL, and Docker, it connects captured business leads with enrichment, RAG and vector embeddings, and dynamically generated websites and content.

    • Laravel dashboard, queues, jobs, policies, and product workflows
    • Chrome extension lead capture feeding the Laravel application
    • Docker, staging, production, Hetzner hosting, and operational tooling
    • ChatGPT, terminal based coding tools, and specification driven implementation
    • Local tools and prototypes alongside ongoing agent and integration experiments
  9. Today

    Email and marketing automation

    Applying that engineering and AI foundation to email development, marketing automation, and the systems that connect a business with its customers. AI remains part of my daily workflow for exploring ideas, building software, and connecting tools.

    • Responsive HTML email development
    • Agent workflows, specification driven development, and review of the resulting code
    • Inspectable work and clear technical decisions
    • A continued focus on useful, maintainable systems

My experience, in one place.

Explore my workflow automation, API integration, and software engineering experience.

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