Kelvin Perez
Kelvin Perez

Projects, made inspectable.

The message, the decision behind it, and the evidence that supports it.

Websites & applications

The engineering behind the marketing. Selected work across WordPress, Shopify, WooCommerce, and custom applications.

Laravel, React & TypeScript

Light Code Labs

Built an integrated lead generation and marketing automation platform connecting lead capture, enrichment, CRM workflows, website previews, chatbot knowledge retrieval, and automated follow-up.

Explore project & screenshots

Learning & building

The road ahead.

Five phases of deeper email and lifecycle practice. Each pairs a learning goal with something to build. Credentials below are planned.

  1. Phase 01 Start here · Planned

    Email quality

    Start with the message itself. Build stronger habits around email design, accessibility, testing, and delivery.

    Learning goals

    What I’ll build

    A reusable email system

    Responsive templates with readable source, accessibility checks, and documented email client testing.

    Explore the project plan
  2. Phase 02 Planned

    Lifecycle platforms

    Connect the message to the customer journey, from a first signup to nurture, purchase, and retention.

    Learning goals

    What I’ll build

    A commerce lifecycle

    Map consent, segments, welcome messages, recovery, purchase exits, and retention in a Shopify and Klaviyo project.

    Explore the project plan
  3. Phase 03 Planned

    Measurement

    Make the journey measurable. Connect customer actions to useful events, reports, and implementation checks.

    Learning goals

    What I’ll build

    A measurement plan

    Define events, test tags, and document the path from signup through conversion in a reporting project.

    Explore the project plan
  4. Phase 04 Planned

    Connected workflows

    Choose one automation platform first, then apply the same API, event, and error handling principles across tools.

    Learning goals

    What I’ll build

    A reliable lead handoff

    Connect capture, consent, qualification, nurture, and a sales handoff, with retries and reporting.

    Explore the project plan
  5. Phase 05 Planned

    Platform depth

    Broaden platform fluency after the core projects. Add advanced credentials when real account access supports the work.

    Learning goals

    What I’ll build

    Platform evidence

    Document working segments, workflows, campaign setup, and reporting in the platform used for each project.

Also on the roadmap

Email Operations and Optimization Lab

A planned workspace for campaign preparation and interpretable reporting.

Planned. Local demonstration and platform evidence are not yet available.

Contact options