About Kelvin Perez

WordPress is the foundation, the dashboard is the proof, and Laravel is the direction.

Who is Kelvin Perez?

Full stack Laravel developer with a WordPress foundation, product experience, React and TypeScript UI skills, and real infrastructure exposure

Kelvin Perez

Need the quick version?

The resume is the concise version. This portfolio gives the working examples behind it.

Skills & Technologies

The parts of the stack I can contribute to on a Laravel product team

Laravel Application Development

LaravelPHP 8.3+InertiaQueues & JobsPoliciesForm RequestsService ClassesREST APIs

React Product UI

ReactTypeScriptInertia PagesTailwind CSSViteComponent SystemsResponsive UIForm UXDashboard UX

Databases & Integrations

PostgreSQLMySQLStripeWebhooksScheduled JobsUsage TrackingData EnrichmentExternal APIsChrome Extension APIs

Product Data & SEO

Technical SEOSchema MarkupLocal SEOAnalyticsLead DataAudit ReportsCore Web VitalsContent ModelsConversion Optimization

Performance & Infrastructure

DockerHetzner VPSCaddyNginxStaging EnvironmentsDeploy ScriptsQueue WorkersHealth ChecksSSL and DNSLinux Servers

Ecommerce Experience

ShopifyLiquidWooCommerceCheckout UXProduct Data ManagementCRM IntegrationsPayment WorkflowsSubscription SystemsStorefront QA

WordPress & PHP Foundation

Custom ThemesACF ProCPTsWP-CLIComposerGutenbergPerformanceClient CMS UX

Applied AI Product Work

OpenAI APIStructured OutputsRAG Style RetrievalChatbot Knowledge BasesSite Copy GenerationAudit GenerationSpam ClassificationUsage Logging

8+ years of hands on work across product dashboards, business websites, ecommerce systems, and the infrastructure around them

The Journey

The path from WordPress and PHP into product dashboards, ecommerce, infrastructure, and the Laravel role I am aiming for now

2016

WordPress and PHP foundation

Started professional web development in agency environments, building the PHP and WordPress foundation that still supports my work today.

What changed
Custom WordPress themes and client websites
PHP, CSS, jQuery, Git, and production CMS work
Collaboration with designers, marketers, and business owners

2017 to 2018

UI, UX, and frontend depth

Started connecting code with interface quality. This is where design, typography, responsive layout, and user experience became part of how I build.

What changed
Advanced Custom Fields and structured WordPress content
Figma, Adobe XD, color, spacing, and responsive design
Modern JavaScript, Sass, reusable components, and page systems

2019

ViViFi agency work

Founded a boutique agency and shipped client websites while learning how to scope work, communicate clearly, and deliver under real business constraints.

What changed
WordPress builds for small businesses and creatives
Client communication, revisions, launch work, and support
Reusable starter patterns for faster delivery

2020

Chrome extension product work

Moved beyond websites into product workflows by building browser tooling for ecommerce operations with my brother.

What changed
Chrome extension development
Browser automation workflows tied to business operations
Early product thinking around subscriptions, onboarding, and support

2021

Light Code Labs and NFT systems

Worked through faster moving product surfaces, including NFT launch systems, while continuing to sharpen WordPress, PHP, and modern frontend skills.

What changed
Technical systems for high traffic launch moments
Light Code Labs as the ongoing studio identity
React, TypeScript, and product architecture exploration

2022

Burnout, travel, and reset

After an intense run, I burned out and traveled. That chapter matters because it changed how I think about pace, focus, and the kind of work I want to build long term.

What changed
Travel through Peru, Thailand, Cambodia, Laos, and India
A reset around health, discipline, and direction
A clearer preference for useful product work over hype cycles

2023 to 2024

Modern stack and ecommerce range

Came back into the work with a broader stack: React, TypeScript, Shopify, WordPress, applied AI integrations, and stronger backend instincts.

What changed
Shopify and ecommerce workflow experience
WordPress performance and local SEO systems
OpenAI integrations, retrieval based chat, audits, and enrichment workflows

2025 to now

Laravel platform focus

Built Light Code Labs Dashboard, a Laravel, Inertia, React, TypeScript, PostgreSQL, and Docker product that turns a captured business lead into a generated sales site demo.

What changed
Laravel dashboard, queues, jobs, policies, and product workflows
Chrome extension lead capture feeding the Laravel application
Docker, staging, production, Hetzner hosting, and operational tooling

FAQs

The short answers I would give in a first conversation

I am looking for a full stack Laravel developer role where I can contribute across backend workflows, Inertia, React, TypeScript, databases, APIs, queues, and product features.

Light Code Labs Dashboard is the strongest project here because I built it from scratch. It takes a captured business lead, stores it in Laravel, enriches it, generates sales site demos, supports chatbot capture, handles voice workflows, tracks usage, and runs like a real product.

Laravel, PHP, Inertia, React, TypeScript, PostgreSQL, MySQL, Tailwind CSS, Docker, queues, jobs, Stripe, webhooks, and REST APIs. WordPress and Shopify are still part of the background, but Laravel is the role direction.

Yes. I can work beyond the app code when the product needs it. The dashboard runs with Docker, staging and production environments, queue workers, deploy scripts, Linux servers, Caddy, DNS, SSL, and Hetzner.

Yes. WordPress is how I built my PHP foundation. It is where I learned client work, content systems, ACF Pro, local SEO, custom themes, and performance work. I am keeping it as part of the path, not the headline.

Shopify shows ecommerce range. I can work with storefronts, themes, product data, conversion UX, and the business side of online stores. It supports the full stack story, but it is not the main focus.

They show up inside the product, not as decoration. The dashboard uses OpenAI for enrichment, generated site copy, retrieval based chatbot knowledge, audit writing, request triage, spam classification, OCR extraction, and usage logging.

The agency did not become the business I wanted. I ran out of runway and did not solve distribution. I am not framing that as a business win. I am framing the dashboard as a working Laravel product I built end to end.

Yes. I am looking for full time Laravel roles and selective contract work that lines up with Laravel, PHP, React, TypeScript, databases, product dashboards, and backend workflows.

Start with Light Code Labs Dashboard. That is the best signal for how I think through Laravel architecture, product workflows, UI, integrations, queues, and infrastructure. After that, the Chrome extension and WordPress projects show the path that led there.

Let's Connect

Have a Laravel role, product dashboard, or serious PHP project in mind? Send it over.

Contact

Send the role or project details.

If you are reaching out about a Laravel role, contract project, or technical conversation, send the details here. I will reply with the context that matters most.

01Role details
02Stack fit
03Next step

Best fit

Full stack Laravel teams

Response time

Same or next business day

Kelvin Perez

Kelvin

Portfolio contact

What name should I use in my reply?
Private contact formProgress 20%

Positioning

I am not trying to erase the WordPress chapter. It is the reason I understand PHP, client websites, CMS workflows, local SEO, and business owners. The current chapter is Laravel product work, led by the Light Code Labs Dashboard and the systems around it.