About Kelvin Perez

Senior WordPress Developer & Full-Stack Engineer with 8+ years experience building enterprise-level platforms, scalable architectures, and high-performance web solutions that deliver measurable business impact.

Who is Kelvin Perez?

Senior WordPress Developer with 8+ years delivering high-performance solutions for agencies and multi-location businesses

Kelvin Perez

See my credentials & expertise

Download my resume to learn more about my experience, skills, and how I can help bring your next project to life.

Skills & Technologies

Comprehensive full-stack expertise across WordPress, modern web technologies, and AI integration

WordPress Development

  • Custom Themes & Plugins
  • ACF Pro
  • CPTs & Taxonomies
  • Gutenberg
  • WP-CLI
  • Composer
  • REST API
  • WPGraphQL

Front-End Development

  • React
  • Next.js
  • TypeScript
  • Tailwind CSS
  • Vite
  • Sass
  • HTML5
  • ES6+

Backend & Languages

  • PHP 8.3+
  • Node.js
  • MySQL
  • PostgreSQL
  • Laravel
  • REST APIs
  • GraphQL
  • Webhooks

SEO & Analytics

  • Technical SEO
  • Schema Markup
  • Local SEO
  • Google Search Console
  • Google Analytics
  • Tag Manager
  • Core Web Vitals
  • Conversion Optimization

Performance & Infrastructure

  • Docker (DDEV)
  • Redis Caching
  • CDN (Cloudflare, BunnyCDN)
  • Caddy
  • Nginx
  • Core Web Vitals Optimization
  • PageSpeed Optimization
  • SSL/TLS Configuration

E-commerce & Integrations

  • WooCommerce
  • Payment Gateways
  • CRM Integration (Salesforce, HubSpot)
  • Email Marketing
  • Shopify
  • Product Data Management
  • Order Fulfillment
  • Subscription Systems

Design & UX

  • Figma
  • Adobe XD
  • Responsive Design
  • WCAG Accessibility
  • Color Theory
  • Typography
  • UI/UX Principles
  • Design Systems

AI & Modern Tech

  • RAG Systems
  • LLMs (OpenAI, Claude)
  • AI Agents
  • Prompt Engineering
  • Vector Databases
  • Headless CMS
  • API Integration
  • Automation

8+ years of hands-on experience building production-ready solutions for agencies and enterprise clients

Professional Experience & Journey

8+ Years of Evolution: From Digital Age Marketing Group through ViViFi Agency to Light Code Labs, with technical growth and entrepreneurial success

2016

Digital Age Marketing Group

Started my professional web development journey at Digital Age Marketing Group while continuing to learn coding fundamentals. This role provided the foundation for my WordPress expertise.

Key Achievements
Developed 20+ custom WordPress themes and plugins
Collaborated with design and marketing teams
Gained foundational UI/UX, color theory, typography skills
Stack: WordPress, PHP 7+, Sass, jQuery, Adobe XD, Git

2017

Commitment to Web Development

Really hunkered down and decided this was the path I wanted to take as a web developer. Started learning PHP and WordPress as my foundation.

Key Achievements
PHP fundamentals
WordPress basics
First internship at marketing company

2018

Mastering the Fundamentals

Worked at marketing companies, diving deep into WordPress, CSS, and design. Started discovering the intersection of development and user experience.

Key Achievements
Custom WordPress development
Advanced Custom Fields
Adobe XD & Figma design
Color theory & typography

2019

ViViFi Agency Founded

Founded my boutique digital agency while continuing to master modern JavaScript and React. Delivered custom WordPress solutions for SMBs and creatives, building 12+ high-converting websites.

Key Achievements
12+ high-converting WordPress websites
100% client satisfaction, 40% repeat business
Created reusable agency starter themes
JavaScript proficiency & React fundamentals
UI/UX design principles & TypeScript exploration
Stack: WordPress, PHP, Sass, JavaScript (ES6+), Figma, Adobe XD, Gulp

2020

Entrepreneurial Leap

COVID hit and I had enough experience to work independently. Built a Chrome extension startup with my brother for Amazon dropshipping automation.

Key Achievements
Chrome extension development
20K MRR achieved
Amazon dropshipping automation
First major startup success

2021

Light Code Labs Founded

Launched Light Code Labs as a full-stack WordPress engineering consultancy. Also explored blockchain and NFT projects, achieving massive success while building foundational WordPress expertise.

Key Achievements
Architected custom WordPress CMS for multi-location HVAC brand
Automated 487+ service pages with CPTs, ACF Pro, schema markup
90% reduction in content creation time
$50K-$100K annual organic traffic value
$28M+ NFT code generation success
Stack: WordPress, PHP 8.3, ACF Pro, Tailwind CSS, Vite, Docker (DDEV), Caddy, MySQL, Next.js, TypeScript

2022

Success & Spiritual Journey

Launched another ultra-successful NFT project ($300K). Experienced extreme burnout and began spiritual journey traveling the world for healing and perspective.

Key Achievements
$500K NFT project
World travel (Peru, Thailand, Cambodia, Laos, India)
Early AI spiritual coach experiments
Spiritual growth & healing

2023

AI Discovery & Deep Dive

Returned to Miami with fresh perspective. Discovered the AI revolution and immediately recognized its transformative potential. Dove deep into LLMs, RAG systems, and AI agents.

Key Achievements
OpenAI API mastery
LLM integration expertise
RAG systems development
AI agent automation
TypeScript + AI workflows

2024-2025

Full Circle: Back to WordPress & PHP

The full circle moment arrived when my father's HVAC company needed a website. I explored modern tools like Astro, but WordPress called me back home. Built a site with 487+ dynamically generated pages using Advanced Custom Fields, custom templates, and dynamic rewrite rules. This time, I could see the complete picture - React, TypeScript, Tailwind, and Vite all interconnecting with WordPress in ways I couldn't comprehend as a junior developer.

"It was like coming home. WordPress wasn't just where I started - it was where all my experience with modern JavaScript, AI, and full-stack development converged into something powerful. Now I see the potential clearly - WordPress with modern tools is transformative."

Key Achievements
487+ page WordPress site with dynamic generation
Advanced Custom Fields + custom template mastery
Dynamic rewrite rules for scalable routing
Modern WordPress with React & TypeScript
WordPress + Tailwind CSS + Vite workflow
Laravel & PHP framework expertise
Custom plugin & theme development
AI integration with WordPress & PHP
Headless WordPress architectures

FAQs

Common questions about my AI expertise, startup experience, and approach to building intelligent applications

Every day, 9:01 AM

I'm a full-stack developer with 8+ years of experience specializing in WordPress, PHP, Laravel, and modern web development. My core stack includes PHP, Laravel, WordPress, MySQL, JavaScript/TypeScript, React, and Next.js. I work extensively with WooCommerce, custom themes/plugins, REST APIs, and can integrate AI capabilities when needed.

I've built custom WordPress themes and plugins, enterprise Laravel applications, WooCommerce e-commerce solutions, membership platforms, headless CMS implementations, and Chrome extensions. Notable achievements include a $20K MRR Chrome extension and NFT projects generating $28M+ in sales.

Yes! I'm actively seeking full-time or contract opportunities in WordPress development, Laravel applications, PHP projects, and full-stack web development. I'm especially interested in roles that involve building scalable solutions and working with modern web technologies.

I'm currently seeking remote opportunities only. I have extensive experience collaborating with distributed teams and am adaptable to different time zones and work schedules. I prioritize clear communication and meeting deadlines consistently in remote work environments.

I prioritize writing clean, maintainable code following industry best practices and coding standards. I emphasize security, performance optimization, comprehensive documentation, and thorough testing. My code is designed to be easily scalable and maintainable by other developers.

I have proven entrepreneurial experience launching successful products including a $20K MRR Chrome extension and NFT projects generating $28M+. I understand product development from ideation to launch, rapid prototyping, MVP creation, and building solutions that solve real business problems.

I excel at problem-solving, self-directed learning, and adapting to new technologies quickly. I'm comfortable working independently or as part of a team, and I bring strong communication skills to technical discussions. I'm proactive about identifying issues and proposing solutions.

I have extensive experience with Git version control, CI/CD pipelines, Docker, modern deployment platforms (Vercel, Netlify), database management, and API integration. I'm comfortable with Agile methodologies and familiar with project management tools like Jira and Linear.

I stay current through continuous learning, exploring new technologies, and applying them to real projects. I'm experienced with modern frameworks, AI integration (OpenAI, Anthropic APIs), and I'm always eager to learn new tools and technologies that improve development efficiency.

I'm motivated by building solutions that solve real problems and create value for users. I enjoy the challenge of optimizing performance, architecting scalable systems, and seeing projects through from concept to completion. I take pride in writing quality code and delivering results.

Let's Connect

Have a question or want to discuss a project? I'd love to hear from you.

Interested in hiring me?

I'm actively seeking remote opportunities in WordPress, PHP, Laravel, and full-stack development. Whether you need custom solutions, e-commerce development, or enterprise applications, let's discuss how I can help your team.

K

Professional Journey & Expertise

My journey as a WordPress & PHP full-stack developer began in 2015 at Broward College, evolving through agency work at Digital Age Marketing Group, founding ViViFi agency in 2019, and ultimately specializing in enterprise WordPress solutions. This path has provided unique perspectives on both business needs and technical implementation.

Technical Excellence & Business Impact

Core Technologies

  • • WordPress Development (Custom Themes & Plugins)
  • • PHP 8.3+ (PSR-4, Composer, Modern Practices)
  • • Next.js 15 & React 19 (App Router, Server Components)
  • • TypeScript 5 (Type Safety, Enterprise Architecture)

Specialized Skills

  • • ACF Pro & Custom Post Types
  • • WooCommerce & E-commerce Solutions
  • • SEO Optimization & Schema Markup
  • • DevOps (Docker, Caddy, Performance Tuning)

Proven Results & Measurable Impact

My work consistently delivers measurable business value, from generating $50K-100K in annual organic SEO traffic through automated content systems, to achieving 100/100 Google PageSpeed scores with sub-1ms response times. Each project demonstrates the ability to transform complex business requirements into scalable technical solutions that drive growth and efficiency.

Available for Collaboration

Currently seeking opportunities to collaborate with agencies, businesses, and development teams on complex WordPress projects, enterprise-level solutions, and innovative web applications. Let's build something exceptional together.

WordPress DevelopmentFull-Stack SolutionsSEO OptimizationDevOps Consulting