SunnySide 24/7 AC

01

The problem

A local service business needs pages that explain its services in the context of the locations it serves. At the scale of 487+ localized pages, manually constructing and maintaining each page creates substantial repetitive work.

02

My role

Focused on scalable content management, structured data, technical SEO, and website performance, reducing manual content production work by approximately 90%.

03

The approach

I built a custom WordPress platform with PHP, ACF Pro, and reusable content templates. The work paired structured content management with technical SEO, structured data, and website performance, making the page system reusable across locations.

• Used structured fields and reusable templates to support 487+ localized service pages.
• Focused on technical SEO and structured data alongside the content system, rather than treating page production as a standalone task.
• Reduced manual content production work by approximately 90% through the reusable publishing approach.

04

The solution

A reusable WordPress publishing system built with PHP and ACF Pro, supporting localized service content alongside structured data and technical SEO.

05

Results & impact

The platform supported 487+ localized service pages and reduced manual content production work by approximately 90%. These figures describe publishing scale and production effort, rather than attributing all business revenue to the website.

06

Lessons & takeaways

This project shows how I approach scale: turn repeated work into a maintainable system. That same approach applies to reusable email modules, campaign templates, and consistent data across customer journeys.

07

Explore the evidence

• View project screenshots
• Visit SunnySide 24/7 AC